Breakfast CLE: Marketing's Online Frontier: Protecting Your Brand

Name: Breakfast CLE: Marketing's Online Frontier: Protecting Your Brand
Start: 2017-02-22T07:45:00+0000
Location: Armstrong Teasdale LLP

When: February 22, 2017 at 7:45am – 9:15am (CDT)

People: M. Courtney Jackson

Location:

Armstrong Teasdale LLP

7700 Forsyth Blvd., Suite 1800
St. Louis, Missouri 63105

Many people believe that only large corporations can afford to launch effective marketing and advertising campaigns, but with the rise of online platforms and social media channels in the past decade, advertising is taking on new life. Social media and other online marketing is more affordable and content-driven than ever before. That said, can you say whatever you want? Companies are being held liable for their online statements at a rapidly increasing rate. Learn about customer review sites, Facebook, Instagram, Twitter and more, and what to consider when using these platforms to help elevate your brand.

This program has been accredited for 1.2 Missouri Continuing Legal Education Credits. If you are interested in applying for credits in other jurisdictions, please note that you will receive a Certificate of Attendance after completing the program and an online evaluation.

Highlights

MARCO POLO Decision Confirms Importance of Data Integrity for Owners of U.K. IP

The U.K. Intellectual Property Office’s (UKIPO) policy with regard to service of documents in contentious trade mark and design proceedings has recently changed following the decision of the Appointed Person in the MARCO POLO...

USPTO Move to eGrants Will Affect Continuation Deadlines

On April 18, 2023, the U.S. Patent and Trademark Office (USPTO) will shift to issuing electronic patent grants (eGrants) to patent recipients rather than paper patents. One reason for this move is to improve...

First Prohibition Order under U.K. NSI Act 2021 Targets Licence of IP Rights

In July 2022, the U.K. Government used its powers under the National Security and Investment Act 2021 (NSI Act), the U.K. version of the Committee on Foreign Investment in the United States, to block...

Alleged Abuse of Patent System the Focus of EU Commission’s Latest Pharma Sector Enforcement Action

On 10 October 2022, the European Commission commenced formal competition law enforcement proceedings under Article 102 of the Treaty for the Functioning of the European Union (Article 102 TFEU) against global pharmaceutical company Teva...

Doors Open for European “Unitary Patent”, but Not Yet for Unified Patent Court

The Unitary Patent By a recent decision , the European Patent Office (EPO) have confirmed that as from 1 January 2023, applicants who have received a Rule 71(3) notice of allowance and who have...

Event

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