Some of the world’s largest brands, professional athletes, world-renowned entertainers, sporting events, rightsholders and governing bodies have long turned to Armstrong Teasdale for counsel in all aspects of global brand management and protection, reviewing and negotiating commercial contracts (including endorsements and sponsorship opportunities) and the handling of complex litigation.

Our attorneys have decades of experience in the sports, media and entertainment sector, including as former licensed sports agents, personal counsel to professional athletes, in-house counsel for iconic Fortune 500 brands, event organizers, executive leadership for sporting organizations in the U.K., and even professional film and stage actors, musicians and dancers who have a deep understanding of the business and some of the world’s preeminent, international player associations and studios alike. In recognition of their representations, Armstrong Teasdale is recognized by the Legal 500 in the U.K. as a ‘Leading Firm’ for Sports Law, with one lawyer described as “an institution in the world of sports law.” In addition, our lawyers have written articles and given interviews to international broadcast media on current sports law issues.

As such, our experienced attorneys are recognized as being at the forefront of the development of sports law in football, rugby, horse racing, cricket, golf, cycling, motoracing and tennis, and have led groundbreaking work involving complex litigation on issues such as competition, ticketing and brand infringement.

Our team collectively has over 50 years’ experience providing legal advice in the following areas:

  • Agent-Related Issues
  • Ambush Marketing
  • Anti-counterfeiting
  • Anti-doping
  • Artificial Intelligence, Virtual Reality and E-sports
  • Business Entity Formation
  • Commercial Advice
  • Competition Compliance (international competition laws; contests, sweepstakes, lotteries and loyalty programs)
  • Contracts and Agreements
  • Corporate (finance, sports governance, investments, joint ventures, mergers and acquisitions)
  • Data and Betting (protection policies, data exploitation, enforcement and licensing)
  • Emerging Companies and Startups
  • Endorsement Deals and Cause Marketing
  • Estate Planning and Wealth Management
  • Event Establishment, Structuring and Funding
  • Event Hospitality
  • Event Management
  • Foundations and Philanthropic Pursuits
  • Franchising and Distribution
  • Immigration/Visa Issues
  • Influencer and Blogger Relations
  • Intellectual Property (copyright, trademark,  licensing,  enforcement; domain name recovery; trademark oppositions and infringement actions)
  • Disputes and Litigation
  • Marketing and Advertising (sponsorship; endorsement; merchandising and licensing; copy and image clearance; regulatory clearances; agency work)
  • Media (international media rights licenses for traditional, new and social media)
  • Movie Production
  • Naming Rights for Stadiums and Sports/Entertainment Facilities
  • Outside General Counsel
  • Ownership Rights
  • Procurement (rules; invitations to tender; bidding processes and award of contract)
  • Product Claims and Packaging/Labeling
  • Publishing
  • Real Estate
  • Regulatory Compliance and Interpretation (information sharing agreements; investigations; disciplinary procedures; integrity issues and corruption)
  • Sponsorship Agreements
  • Sports Governance
  • Supply of Goods and Services
  • Talent Representation and Management (player transfers; protection and exploitation issues; reputation management; defamation and privacy;  disciplinary)
  • Tax
  • Ticketing
  • Websites and E-Commerce

Outside General Counsel Services

Given the increasing complexity of the contemporary business environment and the rapid pace of regulatory changes, legal issues can spark reputational disasters, affect customer sentiment and coordination, and expose an individual or company to significant legal risk. Employing outside general counsel can drive significant value by bringing different perspectives and niche experience to the table on an as-needed basis. It is an efficient, effective alternative to full-time in-house counsel for both established and growing companies. Armstrong Teasdale’s lawyers serve as outside general counsel to athletes, sporting events and entertainers in matters across a range of industries. We provide scalable legal advice, whether in an on-call capacity, a case-by-case basis, or with more robust, on-site support when needs are intensive.

Contact Us
  • Worldwide
  • Boston, MA
  • Denver, CO
  • Edwardsville, IL
  • Jefferson City, MO
  • Kansas City, MO
  • Las Vegas, NV
  • London, England
  • New York, NY
  • Philadelphia, PA
  • Princeton, NJ
  • Salt Lake City, UT
  • St. Louis, MO
  • Wilmington, DE
abstract image of world map
Boston, MA
800 Boylston St.
30th Floor
Boston, MA 02199
Google Maps
Boston, Massachusetts
Denver, CO
4643 S. Ulster St.
Suite 800
Denver, CO 80237
Google Maps
Denver, Colorado
Edwardsville, IL
115 N. Second St.
Edwardsville, IL 62025
Google Maps
Edwardsville, Illinois
Jefferson City, MO
101 E. High St.
First Floor
Jefferson City, MO 65101
Google Maps
Jefferson City, Missouri
Kansas City, MO
2345 Grand Blvd.
Suite 1500
Kansas City, MO 64108
Google Maps
Kansas City, Missouri
Las Vegas, NV
3770 Howard Hughes Parkway
Suite 200
Las Vegas, NV 89169
Google Maps
Las Vegas, Nevada
London, England
200 Strand
London, WC2R 1DJ
Google Maps
New York, NY
919 Third Ave., 37th Floor
New York, NY 10022
Google Maps
New York City
Philadelphia, PA
2005 Market Street
29th Floor, One Commerce Square
Philadelphia, PA 19103
Google Maps
Philadelphia, Pennsylvania
Princeton, NJ
100 Overlook Center
Second Floor
Princeton, NJ 08540
Google Maps
Princeton, New Jersey
Salt Lake City, UT
201 South Main Street
Suite 750
Salt Lake City, UT 84111
Google Maps
Salt Lake City, Utah
St. Louis, MO
7700 Forsyth Blvd.
Suite 1800
St. Louis, MO 63105
Google Maps
St. Louis, Missouri
Wilmington, DE
300 Delaware Avenue
Suite 210
Wilmington, DE 19801
Google Maps
Wilmington, Delaware