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Social Media

There’s no longer a question of whether businesses should use social media. The dilemma is how they use it. Social media provides a powerful opportunity to be part of a community, actively engage in dialogue, and raise profiles. The downside is that companies can lose control over their messages.

Armstrong Teasdale attorneys are experienced in using social media and are closely following the evolving laws that impact its use. Our goal is to help you minimize the risks as you attempt to maximize the benefits of using social media sites.

Services include:

Detailed explanations. Defining social media continues to be debated by both media professionals and consumers. Through detailed explanations and instruction, our attorneys help uncover the mysteries of Facebook, LinkedIn, Twitter, Google+, Pinterest, blogging, and other popular social media sites.

Training. What tools are available and how should they be used? What are the pitfalls? We train management and employees in methods to optimize the promotion of your products and services while avoiding hazards.

Policies. There is a lot of buzz about corporate social media policies. In addition, governmental agencies, such as the National Labor Relations Board, have been active in reviewing corporate social media policies for compliance with the law. Let us assist you in determining how to engage effectively without jeopardizing your reputation or bottom line.

Consulting. Savvy employers recognize the vast potential of social media in business formation, governance, recruiting, hiring, retention, name recognition, intellectual property, credibility, public and customer/competitor relations. It now touches every aspect of the business cycle. There are a multitude of success stories about companies that have come up with clever ways to implement Web 2.0 technology into their practices. But there are plenty of horror stories as well. It's all too common to hear about the release of confidential data, regulatory violations and public-relations disasters, all resulting from employee and employer use of social media.

Armstrong Teasdale has assembled a multi-disciplinary team of attorneys ready to advise your organization about the effects of social media on your business. Keeping tabs on new areas and issues of the day, our team can discuss proactive measures to reduce your potential liability and avoid pitfalls.

Questions? Contact Jeff Schultz

Practice Highlights

The Social Media Group was recognized with a national 2011 Legal Marketing Association "Your Honor" second place award for the development of a marketing campaign on a shoestring budget.

Members of the Social Media Group speak frequently on many aspects of social media:

“Social Media, New Technology & the Law: Social Media's Impact on Your Clients and Your Practice,” MOBarCLE lex PORT 2012 (September 2012)

"The Wild West: Keeping your Social Media on the Right Side of the Law," Women in Public Finance lunch seminar (August 2012)

“Social Media Policies: What Every Company Should Have in Their Handbooks,” Business and Legal Resources webinar (June 2012)

"Who Owns You: Content in an Interactive World," The Net Impact's TXCHANGE thought-leadership event series (May 2012)

“Social Media, New Technology and the Law: Social Media's Impact on Corporate Governance and Securities Law,” The Society of Corporate Secretaries and Governance Professionals seminar (March 2012)

"Who Owns You: Content in an Interactive World," Rethinking Business in the Age of the Social Consumer workshop, Social IRL (February 2012)

"Social Media Policies: What Every Company Should Have in Their Handbooks to Avoid Potential Legal Issues," Interactive Webinar (December 2011)

"Who Owns You? Content in an Interactive World," Relationships, Brand Building & Conversation in the Social Media Age conference (November 2011)

"Modern Family, New Technology: Social Media's Impact on Your Clients and Your Practice," 11th Annual Family Law Conference, Lake of the Ozarks (August 2011)

"Grass Roots Organizing and the Use of Social Media," National Summit on Defending Merit Selection (August 2011)

"Stairway to Heaven or Sympathy for the Devil: How to Keep Social Media from Taking Your Company in the Wrong Direction," Madison County Bar Association (May 2011)

"Social Media: How to Keep Today’s Technology from Taking Your Company, Clients or Case in the Wrong Direction," Kansas City Metro Insurance Fraud Task Force (May 2011)

"How to Keep Social Media from Taking Your Company in the Wrong Direction," Armstrong Teasdale CLE client seminar (April 2011)

"Real Ways Social Media is Shaping Public Affairs," State Government Affairs Council annual meeting in Austin, TX (March 2011)

"The Social Network or The Truman Show: Taking Advantage of Social Media Without Letting it Take Advantage of You," ACC St. Louis Chapter (March 2011)

"Privacy, Security and Legal Protection in Social Media," Social Media Club St. Louis (SMCSTL) (March 2011)

"Social Media Smarts," Manna Pro, IPSOS, YTB International (March 2011)

"The Good, The Bad & The Ugly - How to Protect your Brand with a Social Media Policy," St. Louis RCGA's "Breakfast with the Gazelle’s" series (March 2011)

“Our Parents Taught Us to Share, but Can You Share Too Much? The Dangers of Location and Social Media Sharing,” American Society of Photogrammetry and Remote Sensing (ASPRS) (February 2011)

“Welcome to the Jungle? How Social Media Policies Can Help Your Company Avoid the Purple Haze of Liability,” ‘Takin’ Care of Business’ The Ever Changing Landscape of Employment & Labor Law seminar (January 2011)

“Social Media Concerns & Opportunities: Why Fraternal Organizations Should Protect Their Chapters with Social Media Policies and Training,” Fraternal Law Conference (November 2010)

“Social Media and its Pitfalls for Legal Business," Saint Louis University School of Law, Law Practice Management class (October 2010)

“Social Media Policies,” The Missouri Bar’s General Counsel Forum (October 2010)

“Implementing Best Practices for Social Media in Business,” co-sponsored by Armstrong Teasdale, Mueller Prost PC, and Habanero (August 2010)

“Social Networking for Franchisors: Pitfalls and Potential, Why Your Company Needs a Social Networking Policy,” Armstrong Teasdale seminar (April 2010)

“Social Media: Facebook, Twitter, and Beyond…The Secret of My Succe$$ or High School Reunion,” Armstrong Teasdale CLE client seminar (February 2010)

“Social Networking 101: Using Social Networking Media in Your Practice: Twitter, Facebook and Beyond,” Bar Association of Metropolitan St. Louis CLE session (October 2009)

The Social Media Group has authored social networking-related articles:

"Dealing with Social Media Issues in 2012 (PDF)," Missouri Employment Law Letter (January 2012)

"Highly Publicized NLRB Facebook Case Settles," by Mark Jacobs, American Bar Association Section of Litigation, First Amendment and Media Litigation (February 2011) 

“Social Networking: Friend, Follow, or Run Away?” by Craig Moore, Facts and Findings (May/June 2010)

“The Legal and Professional Considerations of Social Networking - How Facebook, Twitter and Other Social Networking Sites Provide Opportunity (and Risk) For Fraternal Organizations,” by Craig Moore, Fraternal Law (November 2009)

The Social Media Group has been quoted in the following publications:

"Can You Make Cloud Computing Work?" Missouri Lawyers Weekly (December 2012)

"Filing a Lawsuit? Better Watch Facebook Postings," St. Louis Business Journal (February 2012)

“Teachers Pursue Legal, Legislative Remedies to Counter Social Media Law,” Missouri Lawyers Weekly (August 2011) 

"Technology: Social Networks Prompt Legal Issues," St. Louis Business Journal (May 2011)

"Widen Your Net," Missouri Lawyers Weekly (April 2011)

"New Niche Arises from Toxic Tweets," Missouri Lawyers Weekly (March 2011)

“Social Media Comes of Age in Business World,” St. Louis Post- Dispatch (September 2010)

“Why I Quit Facebook and How It Pulled Me Back In,” St. Louis Post-Dispatch (June 2010)

“Why I Quit Facebook and How It Pulled Me Back In,” St. Louis Post-Dispatch (June 2010)